The present study aims to explore the strategies, functions and styles of euphemisms mentioned in Al-Ahram Newspaper from 2003 to present. The study adopted the models of Warren (1992) and Allan and Burridge (1991) to investigate the strategies of euphemism. Moreover, Burridge’s (2012) categorization and Allan and Burridge's (1991) classification were employed to explore the functions and styles of euphemism, respectively. The results demonstrated that metaphor, which was employed (11) times with a percentage of (20.8%), was ranked first. In contrast, the least frequent strategies were colloquial or common terms, deletion, phonemic replacement and fuzzy words that were utilized only once (1.9%). Protective euphemism was the most frequent; it occurred (16) times with a percentage of (48.5%). Provocative euphemism was the least frequent; it occurred twice (6%). Formal style, which occurred (12) times with a percentage of (25%), was ranked the highest. Casual style, whose frequency was (4) times with a percentage of (14.3%), was ranked the lowest.
Abdellah Al-Sayed, Hanaa. (2023). A Pragmatic Study of Euphemisms in Al-Ahram Newspaper (2003- Present). مجلة کلية الآداب, 68(68), 3-40. doi: 10.21608/bfa.2023.196390.1177
MLA
Hanaa Abdellah Al-Sayed. "A Pragmatic Study of Euphemisms in Al-Ahram Newspaper (2003- Present)". مجلة کلية الآداب, 68, 68, 2023, 3-40. doi: 10.21608/bfa.2023.196390.1177
HARVARD
Abdellah Al-Sayed, Hanaa. (2023). 'A Pragmatic Study of Euphemisms in Al-Ahram Newspaper (2003- Present)', مجلة کلية الآداب, 68(68), pp. 3-40. doi: 10.21608/bfa.2023.196390.1177
VANCOUVER
Abdellah Al-Sayed, Hanaa. A Pragmatic Study of Euphemisms in Al-Ahram Newspaper (2003- Present). مجلة کلية الآداب, 2023; 68(68): 3-40. doi: 10.21608/bfa.2023.196390.1177